Web Site Marketing
The success of any Internet web site can be linked to
the number of visitors it receives. This is particularly
the case with retail ecommerce sites. In the 'brick and
mortar' world it is said that the 3 most important
elements for success are "Location, Location and
Location". In this environment, you pick the
location based upon the traffic that is already present
at that location.
In the digital environment of the commercial website,
the 3 most important elements for success are
"Traffic, Traffic and Traffic". Sure there are
numerous secondary elements, but without the traffic,
they are all but meaningless.
these two entities seem miles apart, in reality they are
but different words describing the same thing…
shoppers, a percentage of who will become customers as
soon as they buy your product or service. The single
biggest difference between the brick and mortar world
and the e-commerce world is simply that a web site, by
its very nature, must develop its location rather than
move to it.
But, even in the brick and mortar example, the best
location will seldom guarantee success except for an
already successful product or service. An example of
this would obviously be a McDonalds. Just opening one at
a good location will virtually guarantee a minimum
degree of success. But, everyone else will still need to
generate traffic, still need to convince that traffic to
look in their window, still need to give those lookers
something to draw them inside, still need to keep them
inside, and ultimately convince them to purchase your
products or services.
How do you attract traffic to a website?
Search engines, Directories and Listing Services -
In order to be a success your corporate web site must be
listed on all the major search engines on the Internet.
Sites such as Yahoo and AltaVista receive millions of
"hits" each day, and a proportion of these
will be looking for your web site. As part of our
service, Pro-Desk will submit your site to all
appropriate search engines, directories and listing
Banner Advertising -
Market research has proven that banner advertisements
are an effective way of promoting your web site. When confronted by a graphical representation of a
relevant site, people are much more likely to visit than
by means of a textual link alone. However banner
advertising on popular sites can be expensive. In order
to maximize visits to your site, one of our consultants
will discuss a site promotion budget with you, taking
into account the nature of your business and your target
Link Exchange -
One of the cheapest and most effective methods of site
promotion is exchanging links. In order to increase
visitors, Pro-Desk will, on your behalf enter into
agreements with other sites (don't worry, it won't be
one of your competitors!) whereby they will display a
link to your site in return to you linking to theirs. By
this method, you can channel potential customers from a
number of different sites, all of whom are interested in
your area of business. Essentially this is a non profit
"mutual benefit arrangement".
Web Site Promotion
Include your web
address on all business cards and
web site in a signature file on all your
Issue a news
release when introducing the Web Site
Issue a news
release whenever you make significant
on your Vendors web sites!
site in newsgroups!
"opt-in" and "targeted"
email lists (NOT SPAM Lists!)!
contest or competition on the web!
Request reciprocal links on other people's sites!
And remember, "Site Under Construction"
messages, half completed pages, missing links and
spelling errors only prove you're sloppy, unprofessional
and incompetent. In other words, if it's not done right,
don't parade it for the world to see.
Pro-Desk offers a complete site promotion service to
all our clients. In addition, if you already have an
existing web site, we would be more than happy to
discuss a promotion budget to enhance its effectiveness.